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Nearly 2.8 billion people around the world now use social media at least once a month, with more than 91% of them doing so via mobile devices.
(482 million) new users signing up over the course of 2016.
Much of this growth came out of Central and South America - perhaps unsurprising given the existing high rates of penetration in North America - but the United States alone contributed 22 million (25%) of the 88 million new social media users across the region in the past year.
The total number of mobile connections across the Americas dropped slightly through the year though, most likely because people have been consolidating multiple subscriptions.
APAC is now home to more than half the world’s internet users, 54% of the world’s social media users, and 56% of all mobile social media users.Regional Overviews Digital in Africa grew only slightly in 2017, although the internet user data we’re reporting this year reflects some significant source corrections versus our 2016 report.In particular, the number of internet users reported by official sources for Egypt, Malawi, and Eritrea have all been revised down considerably, which has the effect of negating many of the gains posted by other nations.Fewer than one in three people across Africa has access to the internet today though, and current growth trends suggest we’ll be well into the 2020s before we see internet penetration levels across the continent pass the 50% mark.The Americas posted some impressive gains in the past 12 months, with 53 million new internet users delivering an 8% year-on-year growth in regional penetration.