Online dating and matchmaking

Some sites, like match.com, allow users to specify how important each attribute is.

Each matching attribute is assigned a different weight depending on how important it is to the user.

At all points, you choose whether you supply another member with further personal details.

And when you’re sitting alone in your living room filling out a personality profile on a Web site, there is an even greater chance that the resulting matches will not be perfect.

When you multiply the chance for inaccuracy by the number of users on a given dating site, complicated matching systems are probably not working much better than basic attribute-and-interest matching.

While some of the numbers may be fuzzy, one thing is certain –- the use of online dating services continues in huge numbers.

According to Online Media Daily, consumer spending on personals and dating sites rose by 8 percent in the first half of 2005, topping 5 million.

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